HavStrategy

+91-9667804479
+91-9667804479
+91-9667804479
The Best Hospitality Marketing Strategies in 2022
+91-9667804479
+91-9667804479
+91-9667804479

Blog & News

The Best Hospitality Marketing Strategies in 2022

The overwhelming level of competition in the hospitality marketing sector is a difficulty. With the rise in popularity of services like Airbnb and OYO, it’s become even more difficult to separate from the crowd and earn more bookings. While hoteliers are all too acquainted with these difficulties, they are nonetheless expected to meet (and perhaps surpass) their goals, which are frequently linked to bookings. You need to come up with a solid digital marketing plan for your hotel to stand out! A lot of other hoteliers are already doing these things, so its better to start now!

 

So, what can a desperate hotel marketer do? How can you ensure that guests find your property at the first place, and then become so enthralled that they can’t wait to reserve their stay? 



Marketing Strategies For The Hotel Industry:

Show Up Online

 

Let’s face it: technology has triumphed. The days of travel agencies are long gone. Today’s vacationers may conduct their own comparison without leaving their beds. So, if your property is difficult to discover online, it’s no surprise that bookings are few. You must be Highly relevant online for possible bookings so that customers can discover you when they need to rent a room.

Most guests (75 percent!) begin their search for lodging using a search engine, so keep your SEO up to date. Use top hotel buzzwords in your site material, and ensure that your site loads quickly. A good digital marketing plan for your hotel  must definitely include SEO and SEM.

 

Use Re-marketing To Your Benefit

 

Did you realize that 75% of internet hotel reservations are abandoned? That’s correct, three out of every four people begin the booking process, become sidetracked, and quit their experience. Nobody knows if it was the food delivery man or a nagging feeling that they might get a better price somewhere else. Whatever the cause, you should not give up your job as a hotel marketer.

Remarketing is one of the important marketing strategies for the hotel industry since travelers are distracted not just by ordinary distractions (such as pop-up phone alerts and wailing kids), but also by the truth that there are plenty of alternative options available to them.

 

Find and Target Specific Audience

 

What kind of hotel are you promoting, and who is your average customer? Property marketers in different locations must use a distinct technique. These individuals schedule differently, travel differently, and have varying budgets. That is why techniques like income targeting will be useful. While this may seem apparent, there are other techniques to segment your customers while marketing your hotel.

The digital marketing plan for your hotel must keep your target audience in mind.

Many hotels have a diverse range of guests with varying income levels since they provide both more opulent rooms (such as presidential suites) and more affordable accommodations. These two audiences must be separated and targeted individually. Even within the same hotel chain, there is a distinction.

 

Spend More On Marketing During The Booking Season

 

Peak booking seasons will be highly varied for each hotel. As a hotel marketer, you’re probably well aware of your peak booking season, but you could be a step back when it regards to ad budgets. It only makes sense to invest a larger portion of your yearly budget during your busiest season.

Determine when operations are busy, stable, and sluggish, and then make adjustments to your  marketing strategies for your hotel appropriately. Check that your windows are not too small. This frequently necessitates forward preparation, but Google and other ad networks make it quite simple to alter your budget continuously. But make sure you do it!

 

Run Ad Campaigns And Offers!

 

Your hotel must have a compelling reason for prospects to select it above the competition.

If there are no apparent reasons, such as having the lowest pricing or the top ratings, come up with some unique perks and offers that you may present to prospects. For example, you may give a 15% discount to all first-time guests. Incentives are also wonderful for instilling a feeling of urgency in your customers, encouraging them to book you before they lose out on a unique limited-time deal.

Hospitality professionals might find it difficult, however, to fully devote their time to devise a marketing strategy in the hotel industry, do customer research, and targeting, as well as run Social Media and SEO. But don’t worry, we’ve got you.

HavStrategy is a leding provider of Digital Marketing Services for the Hospitality Sector, currently running over 10 different campaigns for Hotels and Clubs of various sizes. Our vast and varied experience in this fields helps us to understand what type of a Marketing Strategy does a hotel need, and the wants and choices of the customer.

So, what are you waiting for? Let’s get Marketing!

 

About Us

HavStrategy is a strategic digital marketing agency driven by market research, growth hacking and data analytics.

Let's Connect

Address

B1/H3, MOHAN CO-OPERATIVE,BLOCK B, New Delhi, Delhi 110044

Contact

Facebook Instagram Linkedin

Copyright © 2023 HavStrategy

How to use Social Media in 2022 to generate leads for your Hospitality Business!
+91-9667804479
+91-9667804479
+91-9667804479

Blog & News

How to use Social Media in 2022 to generate leads for your Hospitality Business! (with steps)

The majority of hoteliers struggle with getting their company online. If you are also having this difficulty, social networking may be your best option. According to the most recent survey results, there are 3.78 billion social media users globally.

As a result, your target demographic is almost certainly reading internet evaluations about your company. Social networking is a popular resource for travelers looking for ideas for their next vacation spot. This is why hotel operators must be present where their target customer is. You might be wondering about how to generate leads on social media for hotels. Social Media Marketing for hotels is an important component of lead and sales generation on Social Media.

Social media platforms may help you achieve a variety of business goals, from raising brand recognition to building your firm’s identity. Direct bookings are encouraged by precisely targeting your audience to develop a relationship and promote organic interactions.

We as a digital marketing agency for hospitality have some few strategies that we agree upon!

How can hotels use social media?

In recent years, the effect of social media marketing for hotels has multiplied. Let us now help you with a set of steps you may take to enhance the income of your business using the influence of social media. 

1. Use The Right Hotel Social Media Strategy

 

Concentrate your attention on your target audience and increase engagement on the channels where they are. Learn about their digital habits and spend your money wisely. There are two components to this: first, identify the type of audience or potential consumer who is enthusiastic about your offers. Second, address the audience that exhibits favorable purchasing behavior toward your brand.

 

2.Manage Your Resources

 

You should ask yourself: how do I generate leads on social media for my hotel? Managing various social media channels entails a variety of responsibilities such as providing material, replying to questions or comments, and so on. This necessitates extensive planning and the effective utilization of labor, skill sets, finance, and so on. Nevertheless, social media promotion in the hotel business involves more than merely posting regularly.

It is motivated by a set of well-defined objectives. Establishing your channels takes time and multiple revisions before a basic design can emerge. Aside from resources, you’ll need to come up with concepts that your target audience would love. The most critical aspect of any social media strategy is to spend some time studying channels.

 

3. Create Material That Corresponds To The Purchasing Cycle

 

Social media marketing for hotels is fundamentally centered on increasing awareness of your company at each stage of the buyer’s purchasing process. The concepts of addressing consumers at each stage of the purchasing cycle remain unchanged. Your connection with your consumer does not end once they make a purchase; rather, it begins there.

As a result, you must aim to keep them consistently engaged by sending out polls, updates, and opinions at regular intervals, as a part of your hotel social media strategy.

 

4. Keep Content Quality Your Number One Priority

 

An average adult spends at least a couple hours daily on social media in 2022. Because your audience spends so much of their day online, you must guarantee that your material is deserving of their attention. Because of its socializing and shareability, content is what propels your social media presence. Today’s social media users are astute, and the quality of your material must reflect this, pushing them to become your clients. You don’t want to risk poor engagement with substandard material.

 

5. Encourage Purchases

The ultimate goal of every marketing effort is to increase sales. Social networking is an excellent technique to encourage customers to buy without being too pushy. It is your obligation to make it as simple as possible for consumers to not only interact with your material on social media but also to purchase if they so choose. Aside from boosting traffic, facilitating purchases on social media networks creates a seamless purchasing experience.

 

6. Improve Brand Awareness

 

When done correctly, managing Social media marketing for hotels  has the distinct advantage of developing and fostering a community centered on your company’s expertise. Having a dedicated social media following allows you to communicate with your audience via discussion boards, forums, and so on.

It is also an excellent opportunity to stay current with industry trends. A community, in addition to brand awareness, is a platform for sharing useful insights about your business and collecting social proof.

 

7. Lead Generation

 

In order to generate leads, you must pay particular attention to integrating the current capabilities of your various hotel social media strategy, with effective CTA (calls-to-action). Create lead capture landing pages based on your campaigns to further tailor the experience. It is also critical to carefully craft your social media descriptions. Give new visitors a taste of your company’s unique selling characteristics, and more significantly, explain what you offer and your identity. A simple link to your website might help you receive greater exposure.

 

Conclusion

It doesn’t matter if you are a budget-friendly hotel with affordable housing, or a five-star resort in the Hills, it is extremely important to market your brand in a unique voice across the internet, through a unique  hotel social media strategy.

HavStrategy helps you carefully plan your social media marketing for hotels with regular updates on trends. 

At HavStrategy, we solely concentrate on achieving the success of YOUR brand. We provide a variety of social media marketing services for hotels, such as:

  • Social Media Management for Hotels
  • Social Media Marketing for Hotels

Along with…

  • Email Marketing for Hotels
  • SEO Services for Hotels
  • Growth hacking for Hotels
  • Digital Marketing for Hotels
  • SEM Services for Hotels

So, are you ready to rank your Hotel on the #1 spot? Let’s start today! Come and discover amazing strategies with our digital marketing agency for hospitality!

About Us

HavStrategy is a strategic digital marketing agency driven by market research, growth hacking and data analytics.

Let's Connect

Address

B1/H3, MOHAN CO-OPERATIVE,BLOCK B, New Delhi, Delhi 110044

Contact

Facebook Instagram Linkedin

Copyright © 2023 HavStrategy

9 SEO strategies for Real Estate businesses
+91-9667804479
+91-9667804479
+91-9667804479

Blog & news

9 SEO Strategies For Real Estate Businesses

Search engine Optimization (SEO) is very important for Real Estate Firms in today’s age.

But, how do brokers and real estate brands leverage content to rank? What are their SEO best practices, and how may you implement them on your website to increase your dominance?

SEO strategies for Real Estate are challenging and require the optimal fusion of great content and local SEO. To help you rank on Google, we have compiled a list of the best Real Estate SEO strategies for you:

But, how do brokers and real estate brands leverage content to rank? What are their SEO best practices, and how may you implement them on your website to increase your dominance?

SEO strategies for Real Estate are challenging and require the optimal fusion of great content and local SEO. To help you rank on Google, we have compiled a list of the best Real Estate SEO strategies for you. Top real estate companies in Delhi follow these SEO strategies and lead the way!

 1. Produce high-quality content for users and search engines

 

One of the most important ranking variables is the level of your content. Even if your website is SEO-optimized, it won’t rank if the content isn’t worthwhile. Google prefers material that fully responds to search queries. According to studies, richer content is valued more highly than brief content.

The next step in your Real Estate SEO strategy, is to add value to your material. Respond to the searcher’s inquiry.

 

2. Create backlinks to your website for real estate

 

When another website links to your website, that is a backlink. It resembles receiving a recommendation from another website. Google, at least, believes it to be so. Google makes use of these metrics to determine which pages are deserving of a top-ten position. A page has a higher chance of ranking well in search results the more “quality” backlinks it receives. Therefore, it is an important part of all SEO strategies for Real Estate.

 

3. Create Interesting, Original Content

 

A fantastic technique to establish a relationship with Google’s algorithm is to have a Real Estate SEO strategy that frequently produces original material and refreshes that content every six months or a year. Google favours original material that is frequently updated since it shows that somebody put a lot of effort into the piece and is thus more inclined to rank it.

 

4. Mobile-optimized real estate website

 

In the modern era, your website needs to be mobile-optimized if you want to rank in Google. When someone views your website on a smartphone or tablet, mobile optimization implies that your website automatically adjusts to fit the size of the device’s screen. Mobile optimization, thus, is vital for SEO strategies for Real Estate.

 

5. Verify That Your Pages Can Be Fully Crawled

 

Google reads, tests, and ranks web pages using bots. Bots crawl (analyze and go through) to categorize and rank it under a keyword or topic. Google won’t rank a website if its pages are hard to read or completely impossible to crawl. A good Real Estate SEO strategy should involve making Pages crawlable.

 

6. Page-loading time

 

Simply said, your website will rank higher the quicker it loads. Milliseconds are important.

There are many various techniques to speed up the loading of your page. You may speed up your website by lowering the number of redirects, compressing picture assets, and cleaning up clumsy code.

 

7. Employ SEO with real estate keywords

 

An indispensable part of any competent Real Estate SEO strategy is using high-traffic keywords. If the page you want to promote in Google doesn’t target a particular local search phrase, you’re generally not likely to rank.

The truth is that you must inform Google of the search term you want to rank for. Additionally, the more precise you are, the more likely it is that you will be on page one.

Keep in mind that Google can only determine the topic of your page by reading the text on the page. The title, subheadings, and even the body of your page’s text should all precisely match the keyword term you’re aiming to rank for.

 

8. Matching Search Intent

 

All SEO strategies for Real Estate must focus on targeting particular keyword phrases.

One should themselves questions, such as:

  • Why do users search for this?” 
  • What,  is the searcher’s purpose? 
  • Are they seeking free counsel, a business that will purchase their property quickly for cash, or discover the home of their dreams, or are they just looking for free advice?

You may create content to rank after you understand the rationale behind someone’s search for a certain term.

 

9. Domain Strength

 

Your domain strength will increase as you build more backlinks to your website, produce more informative content, and gain Google’s trust. It goes by several names depending on the tool. Some refer to it as Domain Authority, whereas others refer to it as Domain Rating. On a scale of 1 to 100, it simply rates the SEO authority of your domain; the higher the number, the better.



To sum up,

It’s essential to understand how search engines operate and the criteria they use to rank content while producing content for a real estate firm. Your Real Estate SEO strategy must include all these tips and tricks to help you rank high on Google!

Your Real Estate SEO strategy should demonstrate your commitment to your community and be prepared to create an incredible impression on your potential clients.

Do you think all of this is too much work? We agree.

At HavStrategy, we solely concentrate on achieving the success of YOUR brand. We provide a variety of real estate marketing techniques, such as:

  • Email Marketing for real estate
  • SEO strategies for Real Estate
  • Social Media Administration for real estate
  • Growth hacking for real estate
  • Digital Marketing for real estate
  • SEM for real estate

We as a real estate marketing agency feel these strategies are the best to be followed.

 

About Us

HavStrategy is a strategic digital marketing agency driven by market research, growth hacking and data analytics.

Let's Connect

Address

B1/H3, MOHAN CO-OPERATIVE,BLOCK B, New Delhi, Delhi 110044

Contact

Facebook Instagram Linkedin

Copyright © 2023 HavStrategy

Social Media Marketing For Real Estate 
+91-9667804479
+91-9667804479
+91-9667804479

Blog & News

How To Use Social Media Effectively To Generate Leads For Real Estate Business

How Does SEO Strategy Work?

Purchasing a property is increasingly becoming an online activity. If you work in real estate, you probably know this.

According to a recent report, social media marketing for real estate has become an essential component in attracting real estate customers and closing sales. Competitors are closing the gap and using Social Media to attract more and more people towards them.

Social media marketing for real estate has surpassed other digital marketing tactics like email marketing, blog entries, and website visits as one of the most successful and fastest ways to generate high-quality real estate leads.

Social media marketing for real estate is currently used by more than 77% of agents for marketing and lead generating. When it comes to increasing the visibility of your real estate firm online, it’s all about extracting as much value as you can from the digital touchpoints shared by you, your clients, and potential consumers. Top real estate companies in Delhi follow these SEO strategies and lead the way!

Why should you make use of social media in real estate?

Purchasing a house can be one of the most significant and stressful events in a person’s life. It’s hard for purchasers to figure out what’s a decent bargain, let alone the stress over a substantial amount of cash and signing a formal contract.

Because home purchases are emotionally charged, purchasers want someone they can rely on to help them through the arduous process. And, because a lot of real estate research and purchasing takes place online these days, your social media marketing for real estate should be:

  • Trustworthy
  • Spam-Free
  • Legitimate

The authentic, personable, and no-nonsense online brand of your organization can be critical to your success on social media platforms. These characteristics represent how you interact with your clients.

In addition to a welcoming tone, your brand’s social media account can share case studies and testimonials to acquire the audience’s confidence. 

How to Make Use of Social Media in Real Estate?

Your social media marketing for real estate must be more than simply words and positivity.  In order to connect with buyers and sellers, your presence on social networks must also be effective. If you only talk about your own brand and don’t address questions, you’ll irritate customers and destroy their hard-earned trust.

SHOWING PROPERTIES BY GOING LIVE

 

You can do this via Insta, Facebook, and TikTok, and one advantage of going live is that your videos can be stored and subsequently shared on your profile, serving as additional material.

 

REPLYING TO QUERIES

 

Your real estate social media strategy should create a connection that leads to a professional partnership, all social media channels are excellent places to answer audience inquiries. 

Another advantage of answering questions openly is that your comments are visible to everyone. This can help qualified buyers contact you with inquiries further down the funnel.

 

 

SHARE SUCCESS STORIES AND CUSTOMERS TESTIMONIAL

 

All platforms are ideal for sharing client testimonials, allowing you to employ user-generated content to create legitimacy and trust with your target audience. A good real estate social media strategy does this.

 

SHARE PHOTOGRAPHS OF YOUR PROPERTIES

 

Property images are essential for realtors to use on social media, particularly Instagram and Facebook. With a virtual or in-person tour, you can give customers a  glimpse of how the property is and urge them to contact you to learn more.

GIVING TOURS THROUGH PROPERTY VIDEOS

Most social networks are ideal for video since they provide your audience with an engaging opportunity to learn about various features. If they are still interested after seeing the video, they may ask for additional information by clicking on a Call-to-action button on your profile.

Consider your social media following on any platform to be your community. You must effectively use your real estate social media strategy to keep this community in order and maintain the members’ individual confidence. Respond to real inquiries and concerns regarding buying a house with helpful and truthful replies.

Don’t be afraid to inject some individuality while remaining professional. Making a powerful first impression is a vital initial step in the purchasing process. Clients are more likely to recall that initial coversation and return.

Keep in mind that you are selling more than simply a house

People in real estate have more than simply their ideal property in mind. Place matters, whether it’s a senior couple wanting to sell and move to the country, new parents searching for the finest public school district, or millennials looking for the location that best matches their social life and budget.

Social media provides an excellent platform for engaging, promoting and drawing attention to what is unique and appealing about a particular location. This contributes to the development of a feeling of community and promotes your company as a leader in the area.

Understand the demographics you want to attract with your present property portfolio and create material targeted toward these groups. Content planning tools, such as a Content Scheduler, make the actual publishing process a snap. To summarise, your real estate social media strategy should:

  • Assist in answering people’s questions
  • Make people want to buy a house.Assist in answering people’s questions
  • Make people want to buy a house.
  • Display your community involvement.
  • Include contact details for your company in the bio.

To summarise

Your real estate social media strategy should demonstrate your commitment to your community by sharing case studies and actively participating in what’s going on in the region and be prepared to create an incredible impression on your potential clients.

Do you think all of this is too much work? We agree.

At HavStrategy, we solely concentrate on achieving the success of YOUR brand. We provide a variety of real estate marketing techniques, such as:

  • Email Marketing for real estate
  • SEO for real estate
  • Social Media Administration for real estate
  • Growth hacking for real estate
  • Digital Marketing for real estate
  • SEM for real estate

What are you still waiting for? Let’s Get marketing, then!

We as a real estate marketing agency feel these strategies are the best to be followed.

About Us

HavStrategy is a strategic digital marketing agency driven by market research, growth hacking and data analytics.

Let's Connect

Address

B1/H3, MOHAN CO-OPERATIVE,BLOCK B, New Delhi, Delhi 110044

Contact

Facebook Instagram Linkedin

Copyright © 2023 HavStrategy

× Chat with us.