Brand Launch in UAE

HavStrategy’s Brand Launch make you Stand out

Strong-Positioning Brand Launch Services

HavStrategy builds the brand launch strategy with attentive details of communication, timing, target groups and in-market segments. 

Dubai is a dynamic and rapidly growing city with a thriving business community. It is home to a diverse array of industries, from finance and real estate to retail and hospitality. Given this dynamic environment, launching a new brand in Dubai can be an exciting and challenging endeavor. A well-executed brand launch strategy can help ensure that the brand makes a positive impression and resonates with target audiences, leading to long-term success.

HavStrategy’s Result Orientated Brand Launch includes:

We Help Brands, Businesses, MNCs to Think Big, Dream Big And Achieve Big


of clients increase their ROI in just one month


 eCommerce Sales generated


Leads generated

Our Services

Successful Steps of Brand Launch

Understand the UAE Market

Before launching a new brand in Dubai, it is important to understand the local market and consumer behavior. Dubai is home to a large and diverse population, with a mix of local Emiratis, expatriates, and tourists from around the world. This diverse group of consumers has unique needs, preferences, and purchasing behaviors, so it is important to carefully research the target audience and develop a tailored brand launch strategy.

Define the Brand Identity

The next step in launching a new brand in Dubai is to define the brand identity. This includes the brand’s purpose, values, personality, and target audience. This information should be captured in a brand positioning statement and used to inform all aspects of the brand launch, from messaging and visual design to marketing and advertising.

Conduct Market Research

Assess the competitive landscape, their SWOT analysis and understand the market trends to craft the brand launch strategy. This research will help to identify opportunities and challenges, and adjust the launch plan accordingly.

Develop a Launch Plan

Once the market research and brand identity have been defined, it is time to develop a detailed launch plan. This should include a timeline, budget, and list of specific activities, such as advertising, public relations, and event planning. The launch plan should also include a plan for measuring success, such as key performance indicators and tracking metrics.

Leverage Digital Marketing

In Dubai, digital marketing is a critical component of any successful brand launch strategy. The city has a high penetration of mobile devices and internet usage, making digital channels an effective way to reach target audiences. Social media platforms, such as Facebook, Instagram, and Twitter, can be used to build awareness and engagement among target audiences. Additionally, online advertising, email marketing, and influencer marketing can be effective ways to reach and engage with customers.

Tap into Local Influencers

Working with local influencers can be a powerful way to build brand awareness and credibility in Dubai. Influencer marketing involves partnering with individuals who have a strong online presence and are trusted by their followers. By partnering with local influencers, brands can tap into the influencer's audience and reach new customers who may be interested in the brand.

Execute With Precision

A successful brand launch requires careful execution of the marketing plan. This includes monitoring and adjusting the marketing tactics in real-time, to ensure that the launch stays on track and meets the desired outcomes.

Measure & Evaluate

After the launch, it's important to measure the results and evaluate the success of the brand launch. We identify areas for improvement and inform future post launch strategies.

Why HavStrategy Brand Launch Service Is The Best

Dedicated Team

Dubai, one of the seven Emirates that make up the United Arab Emirates, is a hub for business and commerce in the Middle East. As a result, launching a new brand in Dubai requires a thorough and well-thought-out strategy, as competition is fierce and consumers are discerning.<br>

So We make sure the launch strategy is well-researched and followed all the laws and regulations


We create a Brand Launch strategy that makes a strong impression and resonates with target audiences.

A well-thought-out brand launch strategy can set the stage for long-term success, while a poorly executed launch can lead to missed opportunities and negative associations.

Experience & Knowledge

Launching a new brand is a complex and multifaceted process that requires careful planning and execution. Our marketing team has years of expertise in the brand launch. To offer you a strong positioning in the market, we are always ready to face any challenge

Holistic Approach

Being result and growth-oriented ourselves, we do more than just develop a Brand Launch strategy. We create brand identity, conduct market research, develop a launch plan, build awareness, and engage with customers, businesses can increase the chances of a successful brand launch and lay the foundation for long-term success.

Step By Step Foundation Process

We Research, We Strategize Before We Drive Result


To make sure you have a unique experience, our team contacts you, and together we come up with the best advertising campaign. We start working once we have made all of our decisions, including the budget and the kind of material. You also have a designated special point of contact in case you ever have any queries or suggestions.


We provide a thorough audit of your marketing strategy before proceeding further. You receive a detailed analysis of what is effective, what is not, and what growth prospects we have identified.


Next, we filter and segment your list while keeping an eye on your ongoing campaigns. Using this data, we create a unique approach that helps you expand your audience, boost sales, and accomplish your objectives.

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