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Marketing Case Study Of House Of Masaba- Fashion Luxury Brand

House Of Masaba

Welcome to the House of Masaba! The brand is known for its special style and unique designs. They love being playful and trying new things, breaking away from the usual. They deal in menswear, womenswear, accessories and much more. Lets dive into their fashion world and understand how they process. Join HavStrategy in understanding the fashion perspective and apparel marketing of Masaba Let’s get started…

Exploring House Of Masaba’s social media magic:

Masaba Gupta is a multifaceted personality – a fashion designer, social media influencer, body-positive activist, and actor. Her brand goes beyond fashion, leaving a remarkable impact on social media. But that’s not all – the new-age designer knows how to make the most of social media unlike anyone else. From hosting fashion shows on Instagram to generating 60% of sales through WhatsApp, Masaba Gupta is a master at utilizing these platforms.

Brand Masaba’s Instagram, Facebook, and Twitter profiles delicately balance being aspirational, affordable, and inclusive, attracting a loyal set of followers. The entrepreneur uses Facebook for fashion updates, brand collaborations, Live chats, and important announcements. On Twitter, the tone is more formal yet candid, reflecting the persona and engaging with followers on various occasions, the brand utilizes Twitter for a range of purposes, from sending birthday wishes and retweeting inspiring quotes to directing users to her Instagram account. It’s a versatile platform for her to connect with her audience in  different ways

Instagram is Masaba’s go-to platform, where she is highly active. She has a dedicated page for her brand, House of Masaba, and also maintains a personal profile. One of her remarkable achievements is being credited as one of the first fashion designers to conduct fashion shows through Instagram. 


Keeping up with the trends of Social media:

The Masaba Gupta social media journey is characterized by unapologetic, unconventional, and innovative themes. It embraces girl power and showcases her as a relentless, candid, and bold entrepreneur. 

The brand’s marketing journey has been marked by quirky campaigns like ‘Different is good’ and ‘Pyar Kiya Gender Kya’, showcasing her innovative approach to marketing.

Masaba strategically targets her audience ‘anytime and anywhere’ based on their needs. She promotes her brand through collaborations with other celebrities and brands via Instagram. For instance, House of Masaba uses Instagram shopping, redirecting users to the specific product pages for a seamless shopping.

The actor is a passionate advocate for various causes, including the environment. She initiated a campaign and clothing line to combat plastic pollution and promote environmental conservation. 

Additionally, Masaba courageously stands up against body shaming and racism through her initiatives. Moreover, she extends her support to local handloom artisans, championing the preservation of traditional crafts and supporting the community.


Brand Association

In addition to her own brand, ‘House of Masaba,’ Gupta has collaborated with brands from various sectors, including FMCG, Hospitality, BFSI, fashion, and luxury products. In 2020, Masaba collaborated with Kurkure for a recent association and designed festive hampers that perfectly reflected her vibrant and bold personality.

Masaba consciously connects with GenZ, whether it’s through brand associations, new labels, business ventures, or supporting causes. 

Her consistency and marketing expertise surpass geographical boundaries and stereotypes. The bright and positive vibe on her social media pages reflect her personal branding efforts, adding value and resonance to her online presence.


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