At Curated Spaces, they believe that every space deserves to be filled with the good stuff. Their mission is to bring you a handpicked selection of unique, authentic, and functional design pieces that will truly make your house feel like a home. After all, a beautifully curated space does wonders for the soul.
Join HavStrategy on this exciting adventure, and let’s help you transform your home into a sanctuary of unique design and personal expression. Let’s go through their marketing tactics!
n 2015, Pip Newell embarked on a familiar journey that many of us can relate to – buying vintage furniture online on a whim. With a stroke of luck, she discovered a set of four dining chairs at an irresistible price, and victory was hers with a winning bid.
However, as she brought the chairs home, reality set in. They didn’t quite fit the space as she had hoped. Instead of putting them away in the shed, a friend suggested she try selling them online. To her surprise, she not only recovered her initial investment but made a profit.
Yet, this success wasn’t merely a fortunate coincidence. Pip was determined to ensure that the next buyer wouldn’t face the same disappointment she had. So, before listing the chairs for sale, she gave them the context they deserved.
This experience laid the foundation for Curated Spaces’ unique marketing strategy. By providing context, history, and insights into each item, they enabled their customers to make informed and meaningful choices.
At HavStrategy, we understand the power of visuals in captivating audiences and igniting their imagination.
Newell -their founder, her journey began with styling vintage chairs in their intended environments and capturing them through the lens in a way that allowed people to envision these pieces in their own homes. The result? The chairs were sold in no time, sparking the idea of venturing into more vintage furniture sales.
This same attention-to-detail in-situ styling was then applied to a Facebook group selling secondhand items, generating remarkable outcomes.
However, recognizing the need for a dedicated platform, she made “Curated Spaces” Instagram page in 2017. This platform offered them the freedom to showcase vintage furniture more extensively while providing a personalized, one-on-one service to customers who shared a similar aesthetic.
By leveraging the power of visuals and creating an immersive experience for their audience, they have successfully carved a niche in the market. Their unique marketing strategy revolves around showcasing vintage furniture in its ideal setting, allowing potential customers to envision these pieces harmonizing with their own living spaces. Through their personalized approach, they build meaningful connections with customers who share their passion for timeless design and aesthetics.
Their marketing strategy revolves around positioning themselves as a distinctive player in the Australian vintage furniture marketplace, making a positive impact in two essential areas. Firstly, their focus is on democratizing good design by offering affordable prices, allowing more people to enjoy and appreciate the beauty of vintage furniture.
Secondly, they are deeply committed to promoting sustainability by rescuing furniture that would otherwise end up in landfill.
Their marketing strategy is centered around the art of uncovering hidden treasures and sharing meaningful stories. They pride themselves on their ability to surprise their customers with unique and exceptional pieces sourced from various platforms like Ebay, Gumtree, and Facebook.
The key to their success lies in their vision – they don’t just see what an item is; they see the potential of what it could become. It’s about recognizing the beauty and value in every piece, even when others might overlook it.
They believe that every item they acquire has its own story, and they take joy in discovering the stories shared by sellers who have cherished these possessions but are now ready to downsize. These heartfelt connections are what make their work truly special, and they find immense pleasure in passing these stories along to the new owners of these cherished pieces.
Their marketing efforts focus on conveying this unique approach and the emotional depth they bring to vintage furniture. They strive to inspire their audience to appreciate the beauty of transformation and the value of preserving memories through the objects that fill their spaces.
In conclusion, Curated Spaces has positioned itself as a distinct player in the Australian vintage furniture marketplace, with a focus on two core pillars: democratizing good design through affordable prices and promoting sustainability by rescuing furniture from ending up in landfills. Their marketing strategy revolves around the art of uncovering hidden treasures and sharing meaningful stories with their customers.
The key to their success lies in their unique vision – they don’t just see what an item is; they see its potential and value, even when others might overlook it. By providing context and history for each piece, they empower their customers to make informed and meaningful choices.
Their founder, Pip Newell, began their journey with a keen eye for styling vintage chairs in their intended environments, enabling customers to visualize how these pieces could fit into their own homes. This same attention-to-detail in-situ styling was applied to other platforms, such as Facebook, where they continued to generate impressive results.
Recognizing the need for a dedicated platform, they created the “Curated Spaces” Instagram page, offering a personalized, one-on-one service to customers with a shared aesthetic. Through their immersive visual approach, they have successfully carved a niche in the market, connecting with customers who appreciate timeless design and sustainable choices.
At HavStrategy, we understand the power of visuals in captivating audiences and igniting their imagination. We believe in the importance of storytelling, and our marketing efforts will continue to convey Curated Spaces’ unique approach and emotional depth in transforming vintage furniture into cherished pieces that find their perfect homes. Together, we can inspire a greater appreciation for the beauty of transformation and the value of preserving memories through the objects that fill our spaces. Join us on this journey of discovery and transformation, where every purchase contributes to a more sustainable future and celebrates the essence of vintage design.
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