Marketing Strategy Of Godrej Properties
Godrej Properties
Welcome to our blog post, where we dive into the captivating world of marketing brilliance exhibited by Godrej Properties, one of India’s most distinguished companies. We as a real estate marketing agency are curious to know how Godrej Properties has managed to achieve such astounding success in the fiercely competitive real estate market.
Dividing, Targeting, and Establishing a Position
Godrej Properties employs a variety of demographic, geospatial, and psychographic factors for their dividing strategy. Their primary focus lies in the capital and metro cities segment. Additionally, they consider factors such as income class, occupation, age, gender, behavior, area, and more to assess the affordability index of their target audience.
Godrej Properties primarily caters to upper-middle and upper-class clientele. Pirojsha Godrej revealed that the company achieved a delivery of approximately 6.5 million square feet in the latest fiscal year, and they have set their sights on an ambitious goal of reaching 10 million square feet.
Godrej uses a positioning strategy that focuses on showing the value and benefits their products provide to customers. They highlight the strong culture and long-lasting relationships they have built with their customers.
Marketing Campaigns
In 2021, Godrej Properties launched a digital brand campaign titled “Everyday Joys – Jahaan Khushiyan Badi Hoti Hai.” This advertising initiative aims to showcase GPL’s mission of creating communities, families, and homes that bring everyday joys to people’s lives, one step at a time.
GPL has produced three captivating digital video advertisements that beautifully portray the cherished family moments we all adore at home. These ads emphasize the significance of home in shaping our fondest memories.
In 2018, Godrej launched another campaign called “Happy EMIs,” actively promoting the concept that purchasing a home can be as simple as buying a smartphone or an airline ticket. The campaign aimed to make the process of buying a home more accessible and hassle-free for potential buyers.
Through this program, individuals have the opportunity to purchase 2 BHK, 2.5 BHK, and 3 BHK flats in prime locations across major cities such as Pune, Mumbai, Noida, Thane, Bangalore, Chennai, and more.
Social Media Presence
Godrej Properties actively engages with its audience on various social media platforms, including Facebook, Instagram, YouTube, and LinkedIn:
On Facebook – 356,006 followers
On Instagram – 44.9 K followers
On YouTube – 22.4 K subscribers
On Twitter – 6074 followers
On Linkedin – 407 K followers
The content comprises informational and promotional material, which includes a wide range of blogs featured on their website. Their social media profiles utilize hashtags such as #GodrejProperties, #Godrej, #SustainabilityMattersAtGPL, #ESG, and #GreenHomes.
They have grown as a reputable brand through digital marketing for real estate in india, making use of various social media channels.
SEO Strategies
According to SEO rankings, having fewer than 500 keywords is considered poor, while having more than 1000 keywords is acceptable, and having more than 10,000 keywords is exceptional. An analysis of www.godrejproperties.com reveals that it has an impressive 53,108 organic keywords, which falls into the “great” category.
This indicates that Godrej Properties’ digital marketing efforts are yielding valuable insights. With a monthly organic traffic of approximately 362K, which is considered remarkable, it is evident that their SEO strategies are highly effective and well-executed.
Influencer Marketing
Throughout its journey, Godrej Properties Ltd has embraced various influencer marketing strategies, collaborating with notable influencers such as Biswa Kalyan, among others.
Godrej Properties has actively sponsored a diverse range of artistic and cultural events to foster customer engagement and connections. Some of these sponsored events include Blame it on Yashraj, Women Decoded, CorpChef, India Real Estate Show 2022, and many others.
E-commerce Strategies
Godrej Properties Ltd offers a convenient online property booking service through its website. Additionally, the company has collaborated with Snapdeal to provide online booking options for its real estate projects.
Through this partnership, customers gain enhanced booking flexibility and access to exclusive deals.
The website features a user-friendly 3-step interface, enabling users to Select Property, View Details, and Book their desired home effortlessly.
However, it’s worth noting that online booking is currently available for select projects only.
Mobile Apps
Godrej Properties Limited offers an app known as GTP, designed to enrich the user experience. Through this app, customers can conveniently book properties or arrange visits to various properties. The user-friendly interface provides access to essential information, such as construction status, payment details, and more.
Additionally, the app allows users to explore various home loan options. It boasts an impressive rating of 4.8 on the Google Play Store and has garnered over 10 million downloads.
Content Marketing Strategies
Godrej Properties maintains a highly active presence on social media, regularly posting about their new ventures, properties, and sharing interior design tips with their audience.
On their Youtube channel, they showcase walkthroughs of their properties in different cities, providing a virtual experience to potential customers.
Their website is a comprehensive platform that houses multiple blogs, updates on upcoming projects, press releases, and news articles related to GPL. This centralized information hub serves to keep the audience informed and engaged.
Overall, Godrej Properties’ marketing strategy is commendable, as it effectively utilizes various digital channels to reach and connect with their target audience. The combination of social media engagement, Youtube walkthroughs, and informative website content culminates in an impactful approach to attract customers.
Wrapping Up
Godrej Properties has successfully executed several impactful digital brand campaigns, such as “Everyday Joys” and “Happy EMIs.” Through captivating video ads, they highlight the importance of homes in creating cherished family moments.
Their active engagement on social media, influencer collaborations, and extensive website content demonstrate a strong marketing strategy.
With a vast number of organic keywords and a considerable following on various platforms, Godrej Properties effectively connects with its audience and showcases their properties with virtual walkthroughs.
Overall, their commitment to creating communities and homes that bring joy makes them a standout amongst other real estate developers.
We as a real estate marketing agency are quite mesmerized of their whole marketing journey, what do you think?
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