Full service marketing agency is one that offers complete marketing services as opposed to targeting a particular channel or tactic. It usually involves strategy creation, branding, content marketing, SEO, paid advertising, social media administration, email marketing, web design, analytics, and optimization of conversion.
Brands do not need to work with a variety of vendors, each having its objectives and schedule because they can collaborate with a single team that sees the big picture. This holism approach brings out gaps, inefficiencies and makes all marketing efforts productive towards the overall business goals.
