MARKETING STRATEGY OF SAND BY SHIRIN

At SAND by Shirin, their marketing strategy is all about celebrating the fusion of 21st-century values, luxury, and sustainability while empowering individuals to embrace their unique beauty. Their approach is multifaceted, and we employ several special tactics to stand out in the market. Here’s a detailed breakdown of our marketing strategy:

1. Brand Positioning:
They position SAND by Shirin as India’s first fluid fit affordable luxury label that embraces simplicity, unrestraint, and self-love. Their brand represents a new era of fashion where style knows no boundaries.

2. Sustainable Sourcing:
Highlighting their use of innovative fabrics such as Aloe Vera, Eucalyptus, Rose, Soybean Protein, and Banana, as well as organic linens, cottons, and luxe jerseys, sets us apart. They educate their audience about the benefits of sustainable fashion and the impact of their choices.

3. Storytelling Through Content:
Their content strategy revolves around storytelling. We share the journey of SAND by Shirin, the inspiration behind their designs, and the positive impact we aim to create. This emotional connection deepens their brand’s resonance with their audience.

4. Influencer Collaborations:
Strategic collaborations with influencers who align with their brand values allow us to reach a broader and more engaged audience. These influencers help us convey the message of self-love and affordable luxury.

5, Eco-Friendly Initiatives:
They actively engage in eco-friendly initiatives and use our marketing channels to communicate their commitment to sustainability. This includes sharing information about their sustainable fabrics, ethical manufacturing, and recycling efforts.