Social Media Strategies For Beauty Brands

Estee Lauder

Estée Lauder maintains an active presence across Instagram, LinkedIn, Facebook, and Snapchat. While Facebook leads in followers, LinkedIn attracts a more professional audience with fewer followers. Their strategy involves a mix of promotional and educational content, engaging their audience effectively. As a beauty marketing agency london, we find Estée Lauder’s approach intriguing, particularly their blend of informative and promotional posts.

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Gush Beauty

Gush Beauty’s website caters to the Gen Z demographic with a vibrant and lively platform. It embraces a Gen Z aesthetic, creatively integrates customer feedback, engages with customers, offers unique product combinations, and provides a “Gush Quiz” for personalized product recommendations. The website creates an enticing and playful shopping experience, aligning well with Gen Z culture.

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Shiffa Beauty

Shiffa Beauty’s Instagram exudes elegance and sophistication, focusing on skincare education, product promotion, and affirmations. They provide informative content on skincare routines, ingredient benefits, and share positive affirmations. The integration of occasional personal posts and well-organized highlights enhances their position as a reliable source of skincare knowledge.

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Izil Beauty

IZIL’s Instagram feed showcases exquisite skincare and haircare products through vibrant imagery. The content includes informative posts about product ingredients, glowing testimonials, celebrity moments, press coverage, Q&A sessions, and beauty episodes. IZIL’s Instagram creates an immersive experience that combines beauty, knowledge, and community, inviting followers into the world of radiant transformations.

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Wrapping Up

In summary, Estée Lauder, Gush Beauty, Shiffa Beauty, and IZIL employ diverse and effective social media strategies. Estée Lauder engages with a mix of promotional and educational content, Gush Beauty captivates Gen Z with a lively website, Shiffa Beauty educates and promotes on Instagram, while IZIL creates an immersive experience on its visually appealing Instagram feed. These strategies showcase adaptability and resonate with their respective target audiences. As a beauty social media marketing agency, we recognize the effectiveness of these approaches in fostering brand engagement and loyalty.

Skincare Marketing Case Study

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