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How to promote skin care products on social media

how to promote skin care products on social media

In the highly competitive landscape of beauty marketing, it’s well-known that the competition is fierce. Our skincare social media guide reveals the most effective strategies for beauty brands to shine and expand.

 

 

 

Cross-Promoting Beauty Products Across Social Media Platforms

Promote your beauty products across different social media platforms through cross-promotion. If running multiple giveaways simultaneously isn’t feasible for your budget, consider utilizing Easypromos’ Multi-Network Giveaway application. This tool allows you to organize a single giveaway across various social channels such as Instagram, Twitter, and Facebook, effectively engaging followers on multiple platforms.

Alternatively, if your primary objective is to enhance the growth of a specific social media account, explore the option of cross-promoting your brand on your most popular channels. Many brands redirect traffic to their new TikTok or Twitter accounts, leveraging cross-promotion as a strategy to increase visibility. Utilizing social media cross-promotion is an effective way to not only promote your beauty giveaway but also to enhance overall brand visibility.

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Tap into the Youtube Advantage

Providing tutorials and educational videos is a powerful strategy for health and beauty brands. Consumers actively seek how-to guides, tutorials, and informative content related to the products they’ve bought or intend to buy. A prime example is Mac Cosmetics, which consistently shares makeup tutorials, weekly looks, and beauty tips on its YouTube channel

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Capture Leads for Your Beauty Brand

While social media giveaways effectively promote your beauty products and engage your audience, comment sweepstakes have one drawback: you lack information about the participants. Imagine having the ability to send personalized messages, exclusive offers, or birthday discounts to your customers. It’s time to transform your social media followers into valuable leads for your business.

Online users are cautious about sharing personal information, and earning their trust is crucial. Position your beauty brand as one of their most trusted choices by organizing transparent and accessible beauty raffles, giving them compelling reasons to willingly share their email addresses and names online

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Skincare Product Evaluations

When it comes to skincare social media content, relying on product reviews is always a reliable choice.

Considering that 99.9% of consumers admit to consulting some form of review before making online purchases, reviews play a critical role in the skincare product landscape. They can either make or break a product’s reputation. Customers are unhesitant to critique underwhelming products that fail to meet expectations, yet they are equally enthusiastic about praising products that genuinely transform their skin.

If someone gives your product a positive shoutout on-site or through a third-party review, seize the opportunity to showcase it in your social media content. It’s a seamless way to repurpose user-generated content and reinforce the credibility of your brand.

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Skincare Marketing Case Study

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5 Marketing strategy tips for skin care products

5 Marketing strategy tips for skin care products

Revealing the Top 5 Marketing Strategies for Skincare, discover effective marketing approaches tailored for skincare businesses, aimed at not only attracting a larger customer base but also elevating your online visibility. We as skincare marketing agency are excited to unveil skincare marketing tips, come lets go through it together !

Define Your Target Market for Skincare Products

 Embarking on a skincare business journey? Your  primary objective is to comprehend the specific needs of your target market.Are you aiming to cater to teens in search of skincare solutions for acne, or perhaps millennials aspiring for a radiant, dewy complexion? What about the older demographic seeking effective anti-aging remedies?The key is to refine your product niche, laying the foundation for a well-defined beauty brand strategy. It’s essential to note that your niche doesn’t have to be exclusively defined by age; on the contrary, a unifying concept within your industry can cut across all age groups.For instance, you might specialize in skincare products crafted from just five ingredients or less. Alternatively, your focus could be on customers dealing with rosacea. In the beauty industry, the possibilities are boundless.

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Generate a List of Keywords

When it comes to finding answers, Google stands out as the ultimate resource. Conducting a bit of keyword research is a straightforward process, and we assure you, it’s easy! Begin by inputting your main topic, such as “skincare products for acne,” into Google. Voila! You’ll receive a range of subtopics suggested by Google based on what potential consumers are searching for. Make a note of these – they form the initial leads for your beauty marketing campaigns. Repeat this process with each of the identified subtopics and explore what else Google unveils. Experimentation is key. Your aim is to compile an initial list of topics that you can later refine with more sophisticated tools.The subsequent step involves delving deeper into the analysis of your keywords. It’s crucial to gauge the value of your keywords, considering their varying search volumes and search intent.

For this task, a free tool like Google’s Keyword Planner is more than sufficient. It’s beginner-friendly and doesn’t cost a thing. Focus on identifying niche keywords; for instance, if you’re dropshipping organic skincare, don’t limit your search to generic terms like “skincare.” This approach ensures you reach individuals more inclined to purchase your products.

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Harness the Potential of Skincare Content Marketing

When it comes to finding answers, Google stands out as the ultimate resource. Conducting a bit of keyword research is a straightforward process, and we assure you, it’s easy! Begin by inputting your main topic, such as “skincare products for acne,” into Google. Voila! You’ll receive a range of subtopics suggested by Google based on what potential consumers are searching for. Make a note of these – they form the initial leads for your beauty marketing campaigns. Repeat this process with each of the identified subtopics and explore what else Google unveils. Experimentation is key. Your aim is to compile an initial list of topics that you can later refine with more sophisticated tools.The subsequent step involves delving deeper into the analysis of your keywords. It’s crucial to gauge the value of your keywords, considering their varying search volumes and search intent.

For this task, a free tool like Google’s Keyword Planner is more than sufficient. It’s beginner-friendly and doesn’t cost a thing. Focus on identifying niche keywords; for instance, if you’re dropshipping organic skincare, don’t limit your search to generic terms like “skincare.” This approach ensures you reach individuals more inclined to purchase your products.

Incorporate User-Generated Content (UGC)

A noteworthy 79% of consumers express that UGC significantly affects their decision-making when it comes to purchases. Utilize this influential strategy on your social media channels

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Leverage Educational Content

Educate your audience by providing valuable information about skincare. Share tips on proper skincare routines, explain the benefits of key ingredients, and address common skincare concerns. This not only positions your brand as an authority in the skincare space but also builds trust with your audience, making them more likely to engage with and choose your products. Educational content can be delivered through blog posts, video tutorials, infographics, and social media posts.

 

 

 

Wrapping Up

In conclusion, these skincare marketing strategies are instrumental in creating a robust and effective approach to promote your skincare products. By understanding and defining your target market, you can tailor your messaging to resonate with specific demographics, ensuring a more personalized and impactful connection with potential customers. Utilizing user-generated content adds authenticity to your brand, fostering trust and engagement. Additionally, incorporating educational content positions your brand as an authority, offering value to your audience beyond just promoting products.

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Social Media Strategies For Beauty Brands

Social Media Strategies For Beauty Brands

Estee Lauder

Estée Lauder maintains an active presence across Instagram, LinkedIn, Facebook, and Snapchat. While Facebook leads in followers, LinkedIn attracts a more professional audience with fewer followers. Their strategy involves a mix of promotional and educational content, engaging their audience effectively. As a beauty marketing agency london, we find Estée Lauder’s approach intriguing, particularly their blend of informative and promotional posts.

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Gush Beauty

Gush Beauty’s website caters to the Gen Z demographic with a vibrant and lively platform. It embraces a Gen Z aesthetic, creatively integrates customer feedback, engages with customers, offers unique product combinations, and provides a “Gush Quiz” for personalized product recommendations. The website creates an enticing and playful shopping experience, aligning well with Gen Z culture.

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Shiffa Beauty

Shiffa Beauty’s Instagram exudes elegance and sophistication, focusing on skincare education, product promotion, and affirmations. They provide informative content on skincare routines, ingredient benefits, and share positive affirmations. The integration of occasional personal posts and well-organized highlights enhances their position as a reliable source of skincare knowledge.

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Izil Beauty

IZIL’s Instagram feed showcases exquisite skincare and haircare products through vibrant imagery. The content includes informative posts about product ingredients, glowing testimonials, celebrity moments, press coverage, Q&A sessions, and beauty episodes. IZIL’s Instagram creates an immersive experience that combines beauty, knowledge, and community, inviting followers into the world of radiant transformations.

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Wrapping Up

In summary, Estée Lauder, Gush Beauty, Shiffa Beauty, and IZIL employ diverse and effective social media strategies. Estée Lauder engages with a mix of promotional and educational content, Gush Beauty captivates Gen Z with a lively website, Shiffa Beauty educates and promotes on Instagram, while IZIL creates an immersive experience on its visually appealing Instagram feed. These strategies showcase adaptability and resonate with their respective target audiences. As a beauty social media marketing agency, we recognize the effectiveness of these approaches in fostering brand engagement and loyalty.

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Marketing Strategies for Cosmetic Products

Five Refined Marketing Strategies for Cosmetic Products

Rare Beauty

Selena Gomez’s brainchild, Rare Beauty, strategically targets her vibrant fanbase aged 16 to 35, employing finely tuned marketing strategies aligned with the mission of driving product sales. The brand’s extensive collection of 200 products includes the highly acclaimed Stay Vulnerable Melting Cream Blush, a fan favorite recognized with a prestigious Best of Beauty Award from Allure magazine. This blush’s popularity stems from its seamless finish as it gracefully melts into the skin.

The Stay Vulnerable Melting Cream Blush, available in five inclusive shades catering to a range of skin tones, exemplifies Rare Beauty’s commitment to embracing diversity. Despite its higher pricing compared to drugstore brands, Rare Beauty positions itself within an accessible range, resonating well with its celebrity competitors like Ariana Grande’s r.e.m. beauty and Rihanna’s Fenty Beauty.

Rare Beauty’s strategic placement extends beyond North America, where it made its debut in 2020, reaching handpicked territories in Europe, the Middle East, and the Asia Pacific in 2021. Selena Gomez’s global fanbase contributes to the brand’s inclusive ethos, emphasizing that Rare Beauty’s allure transcends borders and resonates not only with hearts but also in sales figures. The brand’s expansion is ongoing, reflecting its commitment to celebrating beauty’s diverse facets.

In terms of promotion, Selena Gomez actively endorses Rare Beauty through her social media platforms, leveraging her public image to engage audiences. The brand’s introduction on February 4, 2020, via Gomez’s Instagram, featuring a behind-the-scenes video, garnered widespread attention with over 8 million views and 1.8 million likes. This strategic promotion aligns with Rare Beauty’s mission of connecting with its audience through the authenticity of its founder. As a beauty social media marketing agency we think  Selena Gomez’s global influence, inclusive product offerings, and social media engagement makes Rare Beauty a resonant and accessible beauty brand that celebrates diversity.

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Fenty Beauty

Fenty Beauty’s groundbreaking strategy in the beauty industry focuses on championing diversity, evident in their inclusive campaign featuring models from various backgrounds. Their expansive collection of 40 foundation shades, surpassing competitors with usually around 33, challenges industry norms and swiftly prompted others to expand their ranges. Fenty’s commitment to promptly serving individuals with darker skin tones shattered historical wait times, while the brand’s success underscored the demand for inclusivity, inspiring a shift in the beauty industry’s approach to defining and celebrating diverse consumers.

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Diam Beauty

Diam Beauty’s strategy revolves around fostering a vibrant community across multiple platforms. On Facebook, they share daily inspiration, beauty tips, and updates, inviting followers to join conversations on self-discovery and diversity. LinkedIn serves as a professional hub, offering insights into industry advancements and career opportunities. Instagram provides a visually immersive experience, showcasing beauty, creativity, and artistry through tutorials and behind-the-scenes content. Diam Beauty positions itself as a boundary-free beauty advocate, inviting individuals to join their journey of redefining beauty standards and celebrating diversity. The endorsement from a beauty social media digital marketing agency underscores the captivating and engaging nature of Diam Beauty’s campaigns.

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Gush Beauty

The founder of Gush, recognizing the evolving preferences of Gen Z, emphasizes a shift from chic minimalism to a celebration of maximalism, authenticity, and inclusivity in beauty marketing. Successful Gen Z beauty brands actively engage with and seek input from their audience, reshaping cultural norms to align with values of inclusivity and diversity. Gush’s strategy focuses on promoting a genuine and diverse portrayal of beauty, challenging idealized standards perpetuated by the beauty industry. Their approach centers on building connections, nurturing community, and embodying the role of a trusted confidant online. Gush prioritizes delivering value, entertainment, and education, aligning with the discerning nature of today’s informed and conscious consumers. As a beauty social media marketing agency, there is intrigue and appreciation for Gush’s strategy.

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Simply Nam

Simply Nam’s marketing strategy revolves around connecting with their audience through diverse social media channels. On YouTube, they provide captivating beauty tutorials, product reviews, and behind-the-scenes glimpses. Facebook serves as a platform for daily inspiration and updates, fostering a community that celebrates beauty and authenticity. LinkedIn is utilized for sharing information about the brand’s latest innovations and commitment to clean beauty. Instagram offers an enchanting visual experience, showcasing beauty tips, clean beauty products, and the allure of nature. The platform features a dedicated highlight for distinct makeup looks that customers can shop for, providing guidance on using their diverse product range. As a beauty social media marketing agency, the captivating and engaging nature of Simply Nam’s campaigns is noted, reflecting a comprehensive approach that embraces clean beauty, nature, and inclusivity across various platforms.

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Wrapping Up

In the beauty industry, each brand, from Rare Beauty’s strategic targeting of a diverse audience under Selena Gomez’s influence to Fenty Beauty’s disruptive inclusivity, and Diam Beauty’s community-focused approach, to Simply Nam’s comprehensive embrace of clean beauty, represents unique and effective marketing strategies. These approaches leverage the power of celebrity influence, inclusivity, community engagement, and diverse content across various platforms. The success of these brands underscores the importance of authenticity, diversity, and a strong online presence in capturing and retaining a modern and engaged beauty consumer base. 

 

We as a cosmetic marketing agency think that the convergence of celebrity endorsements, inclusivity, and community-building emerges as a powerful formula for resonating with the contemporary beauty consumer.

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Marketing Strategy Of The Man Company

Marketing Strategy Of The Man Company

Ladies and gents, hold onto your hats and prepare for a grooming revolution because we’re about to introduce you to a brand that’s going to change your grooming game for good. Welcome to The Man Company, where they’re all about making you look and feel your absolute best, all while having a barrel of fun. As a digital marketing agency for luxury brands, we are curious to know their marketing strategy, are you?

Target Audience

The Man Company’s target audience comprises men of diverse age groups who prioritize premium and top-quality grooming essentials. With a comprehensive product range that spans from hair care to body care, the brand caters to the holistic grooming needs of men. What sets

The Man Company apart is its emphasis on natural ingredients, specifically products enriched with natural oils, which aligns with the current trend of men seeking healthier and more sustainable grooming options.

Additionally, the brand appeals to individuals interested in gifting options, allowing them to curate and personalize gift packs with their favorite products, custom messages, and photos, making it an ideal choice for those who appreciate thoughtful and personalized gifting experiences.

 

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Campaign Strategy

The Man Company’s World Cup campaign, titled #TheManGotGame, successfully captured the spirit of the ‘gentleman’s game’ during the ICC Cricket World Cup 2019 while promoting the brand and standing out in the competitive world cup campaigns landscape. The male grooming category has witnessed substantial growth, with men now dedicating an average of 42 minutes to grooming and considering it an essential part of their routine. The Man Company, with its range of grooming essentials, aimed to reinforce its commitment to offering high-quality, natural, and chemical-free products.

The campaign leveraged the World Cup fever to engage both cricket enthusiasts and grooming aficionados, weaving cricket terminology and player qualities into the ethos of the brand. The primary objectives were to maintain the brand’s core positioning as an advocate of true gentlemanly values and to increase audience retention and engagement on the brand’s page.

The creative idea behind #TheManGotGame celebrated the synergy between the ‘gentleman’ represented by the brand and the ‘game’ represented by the World Cup, fostering relatability and affinity for The Man Company within every man, capturing the essence of cricket and gentlemanly etiquettes.

 

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Instagram Strategy

The Man Company’s Instagram strategy is all about celebrating and honoring men from various professions, including famous personalities who resonate with the brand’s grooming culture. The feed is dedicated to appreciating and motivating men to maintain a well-groomed and refined appearance in every aspect of their lives.

Through a mix of content types, including memes, campaign highlights, and the use of hashtags like #MenComplimentingMen, the brand showcases its various campaigns, with a special emphasis on leveraging cricket’s popularity.

Additionally, the feed promotes self-care for men, including grooming routines, skincare tips, and “man-i-cure” (manicure) content, encouraging men to take pride in their self-care practices.

User-generated content is featured to create a sense of community, and inspirational stories of successful men highlight the link between grooming habits and achievements.

Interactive content, behind-the-scenes glimpses, and consistent posting schedules enhance engagement, while collaborations with influencers and grooming experts further strengthen the brand’s credibility and reach. This strategy aims to motivate and inspire men to prioritize grooming, self-care, and personal development in an enjoyable and relatable manner.

 

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WRAPPING UP

In conclusion, The Man Company’s Instagram strategy is designed to inspire and motivate men to embrace grooming and self-care as essential components of their lives. By celebrating men from various backgrounds and professions, sharing inspirational stories, and engaging in interactive content, the brand aims to create a community that encourages men to take pride in their appearance and well-being.

Through the use of memes, themed campaigns, and popular hashtags, The Man Company effectively captures the attention of its target audience. The brand’s promotion of self-care, including “man-i-cure,” further reinforces the importance of grooming.

User-generated content, behind-the-scenes insights, and consistent posting schedules keep the audience engaged. Collaborations with influencers and experts enhance the brand’s credibility. Overall, this strategy not only promotes The Man Company’s grooming products but also fosters a sense of belonging and empowerment among its followers, making grooming and self-care a fun and integral part of every man’s lifestyle. Collaborating with a beauty marketing agency london has enabled The Man Company to stay in sync to industry trends and implement innovative strategies. 

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digital marketing agency for fashion brands in india
Marketing Strategy Of Soch

Marketing Strategy Of Soch

Step into the world of Soch: Where Tradition Meets Trend in the Most Fabulous Way! Hey there, fashion enthusiasts and trendsetters! Have you ever wished to don attire that not only showcases your unique style but also resonates with the rich heritage of India? Well, brace yourselves, because HavStrategy is about to take you on a colorful journey through the captivating realm of Soch – a brand that doesn’t just embrace tradition, it makes it dance to the rhythm of modern fashion. We as a digital marketing agency for fashion brands in india are intrigued to know their strategy, are you?

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SOCIAL MEDIA PRESENCE


INSTAGRAM: Soch’s Captivating Social Media Universe: Where Heritage and Contemporary Collide!

If you’ve been craving a daily dose of fashion inspiration that seamlessly blends tradition and trend, look no further than Soch’s Instagram feed. This virtual gallery is more than just a collection of photos; it’s an exquisite showcase of heritage and contemporary designs that promises to leave you in awe.

As you scroll through Soch’s feed, you’re met with a visual symphony of colors, textures, and styles. Each post is meticulously curated to bring out the essence of the brand’s ethos – a celebration of India’s rich cultural heritage intertwined with a modern flair.

From resplendent sarees to chic fusion ensembles, every design tells a story, a narrative that bridges the gap between the past and the present.

But what truly sets Soch’s Instagram presence apart is its ability to engage its audience in a playful yet meaningful way.

Sprinkled amidst the photoshoots of models draped in Soch’s creations, you’ll find interactive poll ideas that invite the audience to become a part of the decision-making process. It’s like having your personal stylist at your fingertips, guiding you through the choice between two equally stunning outfits.

And let’s not forget about the reels! Soch has cracked the code of moment marketing by giving each of their collections a distinct and evocative name. Names like “IKAT,” “MUSE OF MIRRORS,” and “THE KOLAM EDIT” not only sound enchanting but also provide a glimpse into the thematic inspiration behind each collection. The reels bring these collections to life, offering a dynamic and visually captivating overview of the pieces that await you in the store.

But Soch’s social media presence doesn’t stop there. Influencer collaborations have become a hallmark of their strategy.

Partnering with well-known fashion influencers and tastemakers, Soch manages to bridge the gap between the brand and its audience in an organic and relatable way. Through these collaborations, the designs come to life in real-world settings, showing how they effortlessly blend into the lives of individuals who embody the brand’s spirit.

In a world that’s often saturated with fashion content, Soch’s Instagram presence stands as a shining example of how to create a cohesive yet diverse virtual experience. It’s not just about showcasing clothes; it’s about telling a compelling story that resonates with a modern, fashion-conscious audience while paying homage to the timeless heritage that is the foundation of the brand.

So, whether you’re looking for a touch of tradition or a splash of contemporary charm, Soch’s Instagram is the place to be. Get ready to be captivated, inspired, and invited to be a part of a fashion journey that celebrates the best of both worlds!

YOUTUBE: Where Fashion Flourishes in Visual Splendor! Welcome to Soch’s vibrant world on YouTube, a treasure trove of visually captivating videos that unfold the magic of fashion, style, and heritage. If you’ve ever wondered how to transform your screen into a gateway to a realm where elegance meets modern trends, you’re in for a treat! As you delve into Soch’s YouTube channel, you’re greeted with a kaleidoscope of videos that effortlessly encapsulate the brand’s essence.

From high-energy sales announcements to immersive collection showcases, every video is a work of art in itself. The visuals are not just a feast for the eyes; they’re an invitation to explore the world of Soch with all your senses.

One of the cornerstones of Soch’s YouTube strategy is its YouTube Shorts. These bite-sized bursts of creativity offer a glimpse behind the scenes (BTS) of the brand’s creative process.

It’s like having a front-row seat to witness the magic that unfolds before the garments make their grand appearance on the shelves.

From sketches turning into reality to fabrics being meticulously chosen, these Shorts provide an intimate look at the craftsmanship that goes into every creation. But that’s not all.

Soch knows how to curate content that resonates with its audience. The “Perfect Picks for You” videos are your personalized guides to navigating the array of choices available. These videos are like having your own fashion guru, guiding you through the selections that align with your style preferences. It’s like having a friend who knows your taste inside out. And let’s talk about festive collections! Soch has mastered the art of capturing the spirit of celebrations in video format.

Whether it’s Diwali, Eid, or any other joyous occasion, their videos radiate the vibrancy of the festivities through meticulously designed visual storytelling.

You’ll witness models adorned in splendid ensembles that are fit for royalty, creating a visual symphony of color and culture.

Soch’s YouTube channel isn’t just a platform for fashion; it’s a journey of exploration. It’s about connecting the dots between heritage and contemporary designs through videos that are not only aesthetically pleasing but also deeply engaging.

With every click, you’re invited to dive into a world where clothing isn’t just fabric; it’s an extension of your personality, a celebration of your identity.

So, if you’re ready to embark on a visual adventure where elegance and style reign supreme, head over to Soch’s YouTube channel.

Be prepared to be transported to a world where fashion flourishes in all its glory, where behind-the-scenes stories come alive, and where the perfect ensemble awaits you with open arms. Get ready to press play on a tapestry of fashion that’s as mesmerizing as it is inspiring!

 

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WEBSITE BLOG: Your Ultimate Guide to Wardrobe Wizardry!

Step into the digital realm of Soch’s blog section, where fashion isn’t just about clothes; it’s an art, a science, and a delightful journey of self-expression. If you’ve ever wondered about the secrets behind building a timeless wardrobe that seamlessly blends tradition and trend, this is your destination.

Welcome to a treasure trove of knowledge about wardrobe essentials. Unveil the secrets to curating a collection that stands the test of time while keeping you effortlessly stylish. Soch’s blog dives deep into the must-haves that form the backbone of any fashion-forward closet. From the quintessential sarees that exude grace to the fusion wear that marries cultures with panache, these essentials are the building blocks of a wardrobe that’s as versatile as it is exquisite.

But that’s not all. Soch’s blog takes you on a fashion odyssey where you learn the art of pairing essentials in ways that elevate your style quotient. Ever wondered how that statement saree could be paired with a contemporary blouse to create a fusion masterpiece? Or how that elegant Anarkali suit could be transformed into a party showstopper with just the right accessories? Soch’s blogs are your style compass, guiding you through the intricate maze of possibilities.

Each blog post is a treasure chest of wisdom that offers a comprehensive perspective on how Soch’s outfits can be molded to fit various occasions and moods. The “Pair Up Essentials” series is a favorite among fashion enthusiasts.

These blogs are like your personal stylist, giving you insights on which accessories, footwear, and makeup can help you craft the perfect ensemble. From casual brunches to dazzling soirées, you’ll find inspiration that suits every facet of your life.

But it doesn’t end there. Soch’s blog section aims to provide a holistic view of fashion. It’s not just about the outfits; it’s about understanding the ethos, the culture, and the history that these ensembles encapsulate.

You’ll find articles that delve into the stories behind the designs, the inspiration that breathes life into every thread, and the emotions that these creations evoke.

So, if you’re ready to embark on a journey where fashion meets knowledge, where style meets substance, Soch’s blog section is your digital haven.

Whether you’re a fashion newbie looking to explore the world of wardrobe essentials or a seasoned fashionista seeking fresh perspectives, these blogs are your ultimate companions. Get ready to be enlightened, empowered, and enveloped in the art of fashion, courtesy of Soch’s insightful and engaging blog posts!

 

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WRAPPING UP

In conclusion, Soch’s marketing strategy is a symphony of creativity, authenticity, and customer engagement that harmoniously bridges the gap between tradition and contemporary fashion. From their captivating Instagram feed that beautifully weaves together heritage and style to their YouTube channel that transforms fashion into an immersive visual experience, Soch has mastered the art of creating a multi-faceted online presence. Their social media platforms act as windows to a world where every post is carefully curated to tell a story, to engage their audience, and to make fashion more than just a garment – it’s a statement of individuality.The interactive polls, influencer collaborations, and meticulously named YouTube Shorts all contribute to an immersive experience that involves the audience in their fashion journey. But it’s not just about aesthetics; Soch’s marketing strategy extends beyond the visual realm.

Their blog section takes the audience on a learning journey, educating them about wardrobe essentials, pairing outfits, and offering a deeper understanding of the cultural roots that their designs embody. This fusion of fashion and knowledge not only elevates their brand but also empowers their customers. At the heart of Soch’s marketing strategy lies a deep appreciation for both tradition and modernity.They celebrate the essence of the Indian woman while recognizing her evolving lifestyle. This blend is evident in their collection names, their festive video showcases, and their dedication to crafting ensembles that are not just beautiful but also meaningful.

In essence, Soch’s marketing strategy is a testament to their commitment to providing their customers with more than just clothes. It’s about offering an experience, a journey, and a piece of heritage that can be woven into modern lives.

Through engaging storytelling, visual splendor, and insightful content, Soch has created a world where fashion thrives, and individuality reigns supreme. Their marketing strategy is a reflection of the brand itself – dynamic, authentic, and always evolving.

In summary, Soch’s fashion marketing strategy is like a well-tuned symphony that effortlessly weaves together tradition and contemporary style.

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digital marketing agency for fashion brands in india
Marketing Strategy Of Bunai

Marketing Strategy Of Bunai

Unveiling the Magic of Threads: Get Ready to Fall in Love with Bunai! Hey there, fashion-forward folks and style enthusiasts! Are you ready to embark on a whimsical journey through the world of fashion? We as a digital marketing agency for fashion brands in india are excited to unwrap their strategies, are you? Let’s discover their fashion marketing strategy!

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MARKETING STRATEGY

“Bunaai” exhibited a remarkable sense of foresight by wholeheartedly embracing the realm of social media during a pivotal period in the evolution of influencer marketing. This decision proved to be an astute move, as the potential of influencer marketing was only just starting to be comprehended, and its impact was predominantly limited to major urban centers.

During her significant and transformative two-year tenure in the vibrant city of Delhi, “Bunai” didn’t merely engage with social media as a passing fad but rather plunged headfirst into its dynamic landscape. Her proactive and strategic approach to leveraging various social media platforms underscored her position as an early adopter in this domain, positioning her as a trailblazer in the field.

Through consistent and thoughtful engagement with her online audience, “Bunai” cultivated a distinct online persona and a dedicated following that resonated with her unique style, insights, and perspectives. This authentic digital presence translated into tangible recognition within the fashion industry, propelling her beyond the virtual realm.

One of the remarkable milestones in “Bunai’s” journey was her invitation to participate in prestigious fashion events, including the illustrious Amazon Fashion Week held in the bustling city of Delhi. This recognition wasn’t merely a stroke of luck but a testament to her growing influence, credibility, and impact as a tastemaker and thought leader in the fashion and lifestyle landscape.

By embracing influencer marketing at a time when its potential was still unfolding, “Bunai” showcased her knack for identifying trends and seizing untapped opportunities. Her active involvement in high-profile fashion events further cemented her status as a noteworthy figure, both online and offline. The experiences and connections she cultivated during her time in Delhi became an integral chapter in her journey toward becoming a prominent influencer and authoritative voice in the world of fashion. 

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SOCIAL MEDIA

“Bunai’s” Instagram account is a dynamic and lively canvas that showcases an array of fashionable ensembles. The feed is a burst of colors and styles, reflecting her eclectic taste and trendsetting fashion sense. What sets her profile apart is her adept utilization of moment marketing, aligning her posts with timely events, trends, and cultural occasions, which keeps her content fresh and relatable.

The visual narrative of “Bunai’s” Instagram is a captivating journey through her world of fashion. Each post is strategically timed to resonate with current happenings, from festive celebrations to international fashion weeks. This approach not only keeps her feed relevant but also positions her as a tastemaker who effortlessly marries style with real-time trends.

Their profile boasts a series of engaging highlights that provide a well-rounded view of her journey. “Client Diaries” offers a peek into her collaborations and custom designs, showcasing the personalized touch she brings to her work. “Celebrities” highlights the moments when her creations grace the red carpet or are adorned by well-known personalities. “Media/Press” serves as a virtual portfolio, showcasing her features in renowned publications and media outlets.

Collaborations hold a prominent place in her story, reflected in the “Collabs” highlight, which chronicles her partnerships with brands, fellow influencers, and designers. “Reviews” is a testament to her commitment to quality and customer satisfaction, showcasing the positive feedback she receives from her clients. The “Quotations of the Day” feature uplifting and motivational quotes, adding a positive and empowering dimension to her feed.

The captions accompanying each post are brief yet impactful, capturing the essence of the moment and conveying her excitement, insights, or reflections. These captions engage her audience and offer context to her visually stunning posts.

Incorporating a gamut of themes, “Bunai’s” Instagram Stories are a blend of candid moments, exclusive sneak peeks, and interactive content such as polls and Q&A sessions. This strategy not only keeps her followers engaged but also fosters a sense of connection.

“Bunai” is not just a fashion influencer but a trendsetter who masterfully integrates fashion with the pulse of the moment. Her Instagram profile is a visual journey through fashion, collaboration, recognition, and positivity, serving as an inspiration to her followers and a testament to her creative prowess.

 

 

 

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WRAPPING UP

In conclusion, “Bunai’s” marketing strategy is a harmonious symphony of innovation, authenticity, and engagement that has propelled her to the forefront of the fashion and influencer landscape. By strategically embracing the power of influencer marketing during its infancy, she positioned herself as a visionary, demonstrating a keen ability to foresee trends and harness emerging opportunities.

Through her carefully curated Instagram account, “Bunai” creates a digital tapestry that reflects her unique style, captivating her audience with vibrant visuals and insightful captions. Her posts are not just about showcasing clothing; they are strategically aligned with moment marketing, demonstrating her agility in staying relevant and connected with her followers.

 

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Marketing Strategy Of Forever 21

Marketing Strategy Of Forever 21

Fashion voyagers, whether you’re a trend-chasing maverick, a style-savvy gentleman, a pint-sized fashionista, or someone who believes that accessories are the exclamation point to your outfit – Forever 21 has a little (or a lot) for everyone. We as a digital marketing agency for fashion brands in India are curious to know their marketing strategy, are you?

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Target Marketing

Centered on captivating women across generations, Forever 21 directs its prime attention towards a diverse age spectrum. Its offerings are meticulously crafted to cater to the fashion inclinations and individual styles spanning from adolescent girls to mature women.

In the dynamic landscape of online retail, Forever 21 soared to the second spot among the crème de la crème of Internet retailers in 2019, with a primary focus on young adults and teenagers. Astonishingly, close to 45% of the brand’s expansive online clientele comprises millennial women, a testament to its resonance with this vibrant demographic.

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Product

Having stood the test of time, Forever 21 boasts an extensive history in the fashion realm. This brand serves as a veritable treasure trove, presenting an expansive array of attire across all conceivable categories, catering equally to both men and women. With an unwavering foothold in the global market, Forever 21 showcases a kaleidoscope of product portfolios that cater to a multitude of tastes.

From the tiniest tots to the most seasoned adults, this emporium leaves no age demographic untouched. While its primary focus rests on the adult, child, and toddler segments, Forever 21 casts a wide net, accommodating a diverse spectrum of age preferences. Explore their offerings and you’ll encounter an assortment that spans from jeans to tops, from jumpers to lingerie, and a myriad of other garments that satiate various fashion appetites.

Venturing beyond clothing, Forever 21’s enchantment extends into the realm of accessories, where belts, ties, hats, gloves, sunglasses, and more await to add the finishing touches to your ensemble. And that’s not all – dive into their jewelry section, and you’ll unveil a trove of delights including watches, body jewelry, pins, brooches, and other sparkling accents to adorn your look.

 

Pricing

Renowned far and wide for its savvy pricing strategies, Forever 21 has earned a reputation for its adeptness in tailoring pricing to align with the ebb and flow of fashion product demands. This brand’s prowess in pricing isn’t just an industry secret – it’s a well-known fact that resonates with fashion enthusiasts.

Forever 21 is basking in the glow of positive customer feedback, with its offerings being met with resounding applause from its satisfied patrons. The brand’s valuation in the global market is ascending with remarkable strides, marked by impressive percentage increments.

Witnessing a meteoric surge in its revenue stream, Forever 21’s financial trajectory is nothing short of remarkable. In a span of merely a year, it achieved a staggering leap from 3.9 billion to an astounding 4.5 billion in revenue. This brand’s appeal doesn’t solely rest on its pricing prowess; it shines as one of the most coveted labels, propelled by its ingenious marketing strategies and meticulous strategic planning.

Place

Originating in the vibrant city of Los Angeles, California, Forever 21 embarked on a voyage that has seen it traverse the continents. Presently, this brand’s footprint graces regions spanning Europe, Asia, Africa, the Middle East, and the Americas, a testament to its global allure. An impressive network of more than 600 retail establishments proudly carries the Forever 21 banner worldwide.

In a remarkable feat, Forever 21’s reach has extended to corners of the world such as India, Australia, Japan, Brazil, the United Kingdom, and Germany, leaving its stylish mark in a multitude of cultures. This wide-reaching presence isn’t just a product of chance; rather, it’s a result of meticulously designed distribution and marketing strategies that Forever 21 employs with finesse.

Promotion

Forever 21 boasts a robust and commanding presence across various social media platforms, utilizing these channels to amplify the promotion of its offerings. This brand dedicates itself to the holistic enhancement of customer services and relationships, catering to every facet of these interactions.

Forever 21’s strategies for promoting its brand are meticulously tailored to magnify its reach and seize upon its market dominance. The brand’s initiatives on platforms such as Facebook, Twitter, Instagram, and Pinterest have been remarkably effective in bolstering global brand recognition.

The promotional efforts orchestrated by Forever 21 are characterized by strategic precision, exemplified in their astute approach to advertising and brand promotion. A tangible measure of Forever 21’s popularity can be gleaned from the substantial following it has amassed on its official website, a true testament to its widespread appeal.

 

WRAPPING UP

Forever 21’s remarkable journey through the fashion landscape has been marked by a strategic and innovative marketing approach that has propelled it to the forefront of the industry. From its humble beginnings as a women’s clothing haven to its global presence across various demographics, the brand’s marketing strategy has played a pivotal role in its evolution. At the core of Forever 21’s success is its adept use of a multifaceted fashion marketing strategy that spans both traditional and digital channels.

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Marketing Of Estee Lauder

MARKETING STRATEGY OF ESTEE LAUDER

In the vibrant and bustling streets of New York City in 1946, a power couple named Estée and Joseph Lauder embarked on a journey that would forever change the landscape of the beauty industry. Their vision? To create a brand that would redefine skincare, makeup, fragrance, and hair care products. Let’s discover their marketing strategy! We as a cosmetic marketing agency are intrigued to know their marketing, are you?

MARKETING STRATEGY

The fundamental elements of Identifying, Attracting, and Defining hold a pivotal role in Estée Lauder’s consumer analysis and marketing strategy. Upon examining their customer base, it becomes apparent that the central demographic the company caters to consists of women aged 25 to 55 who prioritize trustworthiness and actively seek out top-tier products.

Estée Lauder employs various segmentation variables, including gender, age, and income, to effectively target its customers. Their primary focus is on females aged 25 to 55 with substantial incomes. 

This approach recognizes that different age and income groups have distinct needs and preferences that align with specific brands and products offered by Estée Lauder. Essentially, the company caters to professional women who are not only interested in fashion but also place significant importance on skincare.

Renowned for its introduction of upscale products into the market, Estée Lauder offers an extensive range, including hair care, skincare, a diverse collection of fragrances, and makeup. Consequently, their multi-channel marketing strategy encompasses all these products and services. 

Estée Lauder’s brand identity centers around valuing women’s individuality and celebrating their natural beauty. This commitment to excellence is reflected in their pricing strategy, which positions their products at a higher price point compared to most competitors, targeting an affluent customer base of women.

 

CAMPAIGNS

DFS, a travel retailer specializing in luxury products based in Hong Kong, and Estée Lauder have recently unveiled an exclusive #BeautyAllNight initiative. This campaign offers customers a unique opportunity to explore their ideal beauty looks before committing to a purchase, drawing inspiration from the popularity of online beauty tutorials. Spanning a month, the campaign tracks the adventures of three enthusiastic travelers who are passionate about social media. They experiment with a range of beauty products, document their transformations through selfies, and share their curated looks on various social media platforms, all while journeying through the vibrant cities of New York, Venice, and Hong Kong. The epicenter of the #The BeautyAllNight movement resides within the DFS WeChat channel.The campaign commenced with an exciting launch event held at T Galleria Beauty by DFS in Hong Kong. 

The event featured an interactive photo booth, a captivating “Wall of Kisses,” and an engaging skincare presentation spotlighting the Advanced Night Repair Collection. Various DFS stores in Hong Kong, Macau, Hawaii, and Los Angeles are actively participating in the #BeautyAllNight campaign until May 31st, offering customers an enriching and immersive beauty experience.

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Estée Lauder debuts a celebratory Augmented Reality (AR) campaign in collaboration with Snapchat

Estée Lauder has partnered with Snapchat to introduce two festive variations of its Snapchat virtual try-on AR campaigns, building upon the success of earlier campaigns this year.

These AR campaigns prominently feature Estée Lauder’s Double Wear Stay-In-Place foundation and Advanced Night Repair serum, offering users an interactive and immersive experience. What sets this campaign apart is the integration of Snapchat’s ‘Scan’ feature within Estée Lauder’s Advanced Night Repair campaign.

Now, users can trigger the AR lens experience by simply scanning the actual product bottle through the Snapchat app. To access this exciting experience, users can open the Snapchat platform and choose the campaign icon from the lens carousel, or they can opt to scan the dedicated snapcode. 

Once activated, users gain access to the entire range of Estée Lauder’s Double Wear or Futurist Hydra foundation options, all conveniently displayed at the bottom of the screen. Furthermore, they have the opportunity to complete their look with a selection of lipstick shades. To make the purchase process seamless, users can swiftly navigate to online shopping by swiping up, turning this engaging AR experience into a potential purchase opportunity.

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EMBRACING THEIR SOCIAL MEDIA

Estée Lauder maintains an active presence on various social media platforms, including Instagram, LinkedIn, Facebook, and Snapchat. Among these platforms, its Facebook account boasts the highest number of followers, followed by Instagram, with LinkedIn having the least.The Facebook and Instagram handles of Estée Lauder have a substantial following, ranging from approximately 40,000 to 60,000 followers. Notably, LinkedIn serves as a more professional social media platform, which typically doesn’t attract a teenage audience. Consequently, it has fewer followers in comparison.

Estée Lauder’s social media strategy encompasses a mix of content. While there are occasional posts about the launch of new products, the primary focus of their posts revolves around promotional and educational content. This approach enables them to engage with their audience effectively while keeping them informed and inspired. As a beauty social media marketing agency we are intrigued by their social media strategy, are you?

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Estée Lauder's Keyword Strategy

Estée Lauder’s SEO performance reveals valuable insights into their digital marketing efforts. SEO rankings suggest that having fewer than 500 keywords is suboptimal, while exceeding 1000 is commendable, and surpassing 10,000 is nothing short of remarkable. In this context, Estée Lauder’s utilization of organic keywords is a positive indicator, signifying the effectiveness of their digital marketing strategies.

INFLUENCER MARKETING

Estée Lauder, a cosmetics powerhouse, boasts ownership of approximately 30 esteemed brands such as Aveda, Bobbi Brown, Bumble and bumble, Clinique, La Mer, and MAC.

In addition to this impressive lineup, the company strategically collaborates with renowned spokesmodels, including Karlie Kloss, Kendall Jenner, Elizabeth Hurley, and Joan Smalls, to promote their wide array of products.

One of Estée Lauder’s notable campaigns aimed at leveraging the power of social media influencers to enhance brand visibility on Instagram. This innovative approach also involved conducting an influencer survey to gain valuable insights into the prevailing sentiments surrounding the beauty industry on social platforms.

Notably, Estée Lauder achieved the distinction of being Vamp’s inaugural client to employ influencers for market research. Furthermore, Estée Lauder’s portfolio of brands has harnessed the allure of fresh celebrity faces to serve as brand ambassadors, a strategy that has borne fruit.

Recent data indicates an impressive 84 percent increase in profits, largely attributed to the company’s digital transformation. This success underscores the enduring potential of the online market, particularly when it hinges on cultivating a direct, quality-driven, and creatively engaging relationship with customers.

 

Redefined Content Marketing

Traditionally, luxury brands have been known for dictating trends and conveying their editorial perspective through conventional channels, employing aspirational imagery to spur desire. Estée Lauder, however, has embraced a different approach, marked by transparency and open dialogue. Their tagline, “Let’s beauty together,” underpins their marketing strategy and yields substantial dividends in terms of customer loyalty.

Estée Lauder recognizes the unique role of each social media platform. Instagram showcases live stories and eye-catching posts, providing quick visual delights. YouTube becomes the canvas for informative long-form content. Facebook and Snapchat come alive with event coverage. The emphasis is never on direct brand selling but rather on indirect promotion through engaging and educational content.

On social media platforms and the website alike, Estée Lauder curates content tailored to its industry, forging associations between the brand and content that resonates with its audience. This strategy not only garners relevant traffic to their website but also fosters a strong sense of connection.

To captivate and engage your desired audience without imposing purchase demands, a fundamental grasp of crafting a comprehensive content marketing strategy is essential. It’s the key to ultimately transforming them into paying customers, all without heavy-handed persuasion.

WRAPPING UP

In today’s digital age, the landscape of marketing has evolved, providing brands of all sizes with the tools to reach a global audience. Establishing and nurturing a loyal customer base is now more crucial than ever for business success, given the fierce competition in the market. Estée Lauder’s continued adaptation and innovation in the realm of digital marketing have positioned them as a shining example of effective marketing strategy. As they forge ahead, the future appears promising, with the potential for even greater success on the horizon. Estée Lauder’s journey is a testament to the power of strategic marketing in a rapidly changing world.

 

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Marketing Strategy Of Faces Canada

Marketing Strategy Of Faces Canada

Hello beauty lovers, makeup experts, and skincare fans! Get ready for an exciting trip into the universe of Faces Canada. With over 40 years of Canadian history, it’s more than a brand; it’s your ticket to express yourself, boost your confidence, and enjoy fantastic beauty experiences.We as a cosmetic marketing agency are curious to know their marketing strategy, are you?

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Faces Canada's Campaign: Celebrating Diversity in Indian Wedding Beauty

The fresh Faces Canada campaign is strategically aimed at Indian women, cleverly tapping into the ongoing wedding season with the hashtag #WeddingReadyFaces. This campaign focuses on embracing diversity and inclusivity to showcase their products, all tailored to create stunning wedding looks. The approach is centered around influencer marketing, with beauty bloggers adorning wedding styles representing different Indian states, each with its unique charm.

Nine captivating looks, endorsed both by the brand and the influencers, take the spotlight. To make their message resound, these bloggers shared captivating pictures and step-by-step video tutorials on Instagram.From the regal elegance of Lucknow to the sweet allure of Bengal and the majestic grace of Rajasthan, every look finds its place in this campaign, reaching diverse groups of Indian women across the nation.Faces Canada collaborated with a roster of talented beauty bloggers including Sushmita, Ritika Amru, Dhwani Bhatt, Shiv Shakti, Shaurya Sanadhya Tulshyan, Mridul Sharma, Oswal Nidhi, Nitibha Kaul, and Megha Bahugana. These influencers utilized the brand’s products to craft exquisite looks such as the Lavish Lucknowi Face, Marvelous Maharashtrian Face, Regal Rajasthani Face, Elegant Tamilian Face, Gorgeous Goan Face, Glamorous Gujarati Face, Enchanting Manipuri Face, Pretty Punjaban Face, and Mishti Bengali Face.

Choosing influencers with roots in specific regions of the country added an authentic touch to the campaign’s messaging.Moreover, #WeddingReadyFaces underscores that Faces Canada offers makeup suitable for all skin tones. It also ensures that the campaign effectively reaches niche audiences, primarily through micro-targeting. We as a beauty social media marketing agency love their campaign strategy, do you?

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Social Presence

Faces Canada’s Instagram page is a vibrant and visually captivating platform that offers a diverse range of content aimed at makeup enthusiasts and beauty aficionados. Here’s a breakdown of what you can expect to find on their Instagram:

Colorful Feed: The feed is a burst of colors, reflecting the lively world of makeup. It’s a treat for the eyes, with visually appealing content that includes makeup looks, swatches, and product showcases.

Makeup Tutorials and Guides: Followers can find a plethora of makeup tutorials, step-by-step guides, and tips on achieving the perfect eye looks. These tutorials cater to makeup enthusiasts of all skill levels.

Nail Art: Nail art is a prominent feature, showcasing intricate and creative nail designs that inspire followers to experiment with their nail looks.

Work and Party Looks: The page offers inspiration for various occasions, including work-appropriate makeup and glamorous party looks.

Dos and Don’ts: Followers are provided with valuable dos and don’ts in makeup application, helping them avoid common mistakes and achieve flawless looks.

Beginner’s Guide: Beginners are not left out. Faces Canada offers a beginner’s guide, making makeup more accessible for those who are just starting their beauty journey.

Makeup Hacks: The page shares clever makeup hacks and tips to make the makeup application process easier and more efficient.

Influencer Collaborations: Faces Canada collaborates with influencers, allowing them to connect with their audience through influencer-generated content, reviews, and recommendations.

Highlights: Their highlights section is a treasure trove of information, featuring organized content such as giveaways, showcasing comfy silk lip shades, product launches, the allure of matte finishes, self-care Sundays, and blogger spotlights.

In essence, Faces Canada’s Instagram page is an engaging and educational platform that not only showcases their products but also fosters a sense of community and learning within the beauty community. It’s a go-to destination for makeup enthusiasts looking to stay updated on the latest trends, get inspired, and enhance their makeup skills.

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40 Years of Beauty

FACES CANADA’s #LeaveAMark Lipstick Day CampaignTo commemorate Lipstick Day, FACES CANADA, a renowned beauty brand boasting a 40-year Canadian heritage and a commitment to skincare-friendly natural ingredients devoid of harmful chemicals, launched a captivating #LeaveAMark social media campaign. This initiative made its debut on July 29th, engaging a robust network of 350 influencers spanning the entire nation.

WRAPPING UP

In celebrating Lipstick Day with the #LeaveAMark campaign, Faces Canada leverages its impressive 40-year Canadian heritage and dedication to natural, skin-friendly ingredients, setting the stage for a dynamic marketing strategy. 

With the involvement of 350 influencers nationwide, this campaign not only promotes the brand but also engages a diverse audience across the country.By harnessing the power of social media and influencers, Faces Canada ensures that its message of quality, heritage, and natural beauty resonates with consumers. This strategic approach not only boosts brand visibility but also strengthens its reputation as a trusted source of cosmetics enriched with potent natural ingredients.As Faces Canada continues to evolve and innovate in the ever-changing beauty landscape, its commitment to quality, heritage, and natural goodness will undoubtedly leave a lasting mark on the hearts and dressing tables of beauty enthusiasts across India.

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