Rare Beauty stands proudly as the brainchild of none other than Selena Gomez herself. As a notable celebrity, the brand has its gaze fixed on a specific group: Selena’s fanbase, a vibrant collective ranging from 16 to 35 years of age. In a brilliant move to captivate this demographic, Rare Beauty has adeptly woven a tapestry of marketing strategies, all finely tuned to harmonize with their mission of product sales.

Within their extensive collection of 200 products, it’s the blushes that bask in the spotlight of adoration. Notably, Rare Beauty’s Stay Vulnerable Melting Cream Blush has secured its spot as a fan favorite, and its fame reached new heights when it clinched a coveted Best of Beauty Award from the prestigious American women’s beauty magazine, Allure, something a top beauty marketing agency New York can help you replicate.

The magic behind the love affair with the Stay Vulnerable Melting Cream Blush lies in its name—true to its nature, it gracefully melts into the skin, creating a seamless finish. But the enchantment doesn’t end there.

With an astute awareness of inclusivity, this blush range comes in a spectrum of five shades, all brilliantly designed to grace even the richer hues of darker skin tones. Evidently, Rare Beauty is on a mission to embrace and celebrate diversity by ensuring that their shade offerings harmonize with a myriad of skin tones.

1. PRICE-  Rare Beauty’s makeup product lineup encompasses a price spectrum spanning from $14 to $29. While they do come at a higher cost compared to drugstore makeup brands, they gracefully rest within a more accessible price bracket than luxury counterparts. In fact, these price points find perfect harmony with their fellow celebrity competitors. If we take a quick glance at the beauty arena, Ariana Grande’s r.e.m. beauty stands in a range of $15 to $24, while Rihanna’s Fenty Beauty boasts prices ranging from $20 to $39. In essence, Rare Beauty strikes a delightful chord of affordability that resonates deeply with its appreciative consumer base.
2. PLACE- A Brand that Knows No Borders Emerging onto the beauty scene in North America on September 3, 2020, Rare Beauty marked its initial footprint. But the narrative took an exciting twist during the summer of 2021 when the brand’s horizons broadened to encompass handpicked territories across Europe, the Middle East, and the Asia Pacific. With Selena Gomez commanding a vast, worldwide fanbase, it’s not merely a matter of cosmetics – it’s about inclusivity and engagement. By ensuring that her brand’s offerings are accessible on a global canvas, the message is clear: no one is left out, and the allure of Rare Beauty extends its reach not just to hearts, but also to sales figures. And the journey doesn’t halt here – the brand’s trajectory is poised to unfurl into yet more countries and regions, all in the name of bridging distances and celebrating beauty in its glorious diversity.
3. PROMOTION- Selena Gomez engages in extensive brand promotion, capitalizing on her own public image to captivate audiences. She actively endorses Rare Beauty by sharing content related to the brand across her various social media platforms. Notably, she initiated the brand’s introduction through her Instagram account. On February 4, 2020, she unveiled the new endeavor by sharing a video showcasing the behind-the-scenes journey of crafting Rare Beauty. This video resonated widely, accumulating more than 8 million views and receiving over 1.8 million likes.