Marketing Strategy Of Sarita Handa

In the realm of marketing, where creativity meets strategy, we are thrilled to represent a brand that has revolutionized luxury home design – Sarita Handa. It is one of the most finest home decor brands in India.

Welcome to HavStrategy, where our mission is to spotlight brands that embody elegance and artistry. Sarita Handa is a perfect example of this. Led by a visionary, the brand’s passion for art and textile design is reigniting pride, and we are excited to share their captivating story with the world. We as a home decor marketing agency are curious to know their marketing strategies, are you too?

home decor marketing

Embracing their Instagram feed

Sarita Handa’s Instagram is a beautiful collection of elegant and artistic posts. They share a mix of home decor, cushions, bed linens, furniture, fabrics, and lifestyle inspirations. The feed has a colorful and minimalist style, displaying their exquisite creations with sophistication.

Influencer collaborations and celebrity endorsements add a touch of glamour to the feed, as prominent personalities join hands to promote Sarita Handa’s products. The brand’s designs seamlessly fit into the lives of these influencers and celebrities, capturing the hearts of their followers.

The feed comes alive with glimpses of events attended by these influential figures, offering a behind-the-scenes look at the captivating world of Sarita Handa. Whether it’s launch parties, design showcases, or exclusive gatherings, each event reflects the brand’s commitment to excellence.

Magazines and articles talking about Sarita Handa show how well-known they are in the luxury home design world. Their beautiful creations are featured in these glossy pages, and experts and enthusiasts admire and praise them.

Pop-ups organized by Sarita Handa create a buzz on the feed, bringing their stunning creations to life in a real-world setting. These events offer an immersive experience for followers and potential customers, allowing them to witness the sheer brilliance of the brand’s offerings.

In a world where visuals speak volumes, Sarita Handa’s Instagram feed paints a picture of timeless beauty, captivating viewers with each scroll. The feed is a true reflection of the brand’s dedication to preserving heritage through design innovation, making it a must-follow for those seeking to elevate their living spaces with elegance and grace.

home decor social media marketing services


For more than twenty-five years, SARITA HANDA has been actively involved in helping others through various charitable efforts. They care deeply about their workers and support those in need, especially in education and healthcare.

Even before it was required by law, SARITA HANDA was already giving back through the late Col. Satish Handa Charitable Trust. They generously contributed during natural disasters like the Uttarakhand floods in 2013, Chennai floods, and Kashmir floods. Additionally, they’ve been supporting the education of underprivileged individuals.

Now, to have an even greater impact and follow CSR regulations, the company has adopted a more organized approach and is involved in the following activities.

Health and Hygiene Initiative

Sarita Handa, in collaboration with a consultant, has been providing undergarments to Government schools near our Factory in Manesar. Along with this, we have been educating 6000 girls on personal health, hygiene, and the importance of clean sanitation practices.

Health and Hygiene Awareness Initiatives

At Sarita Handa, they prioritize the well-being of their women workers. To ensure their health and hygiene, they conduct awareness campaigns within the factory. A doctor visits to discuss their health issues and provide guidance.
In collaboration with the Indian Cancer Society, they also conducted one-on-one interviews with their female workers to assess their level of awareness on health-related matters. It’s their commitment to promote a healthy and informed workforce.

HER Finance: Empowering Financial Literacy

At Sarita Handa, they believe in empowering their workforce, and that includes providing financial literacy. Through a collaborative effort with one of their business associates, they offer workshops to their workers, aimed at enhancing their financial knowledge. Their objective is to inspire them to adopt a mindset of saving and investment, ultimately building their capacity for a brighter financial future.


Sarita Handa is proudly supporting “PALLAVANJALI,” an inclusive school and intervention center for young adults facing difficult situations, special needs, school dropouts, or underprivileged backgrounds. Our goal is to bring smiles to these little kids from underprivileged communities by providing them with quality education. We believe that education is a powerful tool that will empower them to become better individuals and create a brighter future.

Wrapping Up

Sarita Handa’s marketing strategy on Instagram is a visual delight of elegance and artistry. Their feed showcases a diverse mix of home decor, cushions, bed linens, furniture, fabrics, and lifestyle inspirations, all presented with a colorful and minimalist style that exudes sophistication.

Influencer collaborations and celebrity endorsements add a touch of glamour, as prominent personalities align with Sarita Handa’s products, resonating with their followers. The feed comes alive with glimpses of exclusive events attended by these influencers, providing a behind-the-scenes look at the captivating world of Sarita Handa.

Featured in magazines and articles, Sarita Handa’s reputation in luxury home design is well-known, with experts and enthusiasts admiring their beautiful creations. Pop-up events organized by the brand bring their stunning designs to life, offering an immersive experience for followers and potential customers.

Beyond their captivating visual presence, Sarita Handa’s commitment to giving back to society is commendable. For over twenty-five years, they have actively engaged in charitable initiatives, supporting their workers’ well-being and helping the underprivileged in education and healthcare.

Through their artful marketing and philanthropic efforts, Sarita Handa shines as a brand that not only elevates living spaces with timeless beauty but also uplifts communities, making them a standout and purpose-driven force in the world of luxury home design. We as a real estate marketing agency feel their strategies are well-versed.

Real Estate Marketing Case Study

Let's Connect


B1/H3, MOHAN CO-OPERATIVE,BLOCK B, New Delhi, Delhi 110044


Copyright © 2023 HavStrategy

× Chat with us.